Social Media Growth Hacker - Full-Time Position [CLOSED]

About the company

Growlogics Media an internet media company comprising 500+ web properties which serve an aggregate 100 million+ pageviews per year,. We also have 10 youtube channels and growing.

We own a site that provides access to property records and arrest records. We're looking to dramatically increase our social media presence and engagement with content strategies that not only align with our core offerings but also drive significant social media referral traffic and brand awareness. We want to create a brand personality as engaging and memorable as ZillowGoneWild, Slim Jim, or Wendy's, but tailored to our unique niche.

About the role

We're seeking an exceptional Social Media Growth Hacker for a full-time position with our dynamic publishing company specializing in property records and arrest records. We need someone who can revolutionize our online presence with targeted content strategies that drive measurable results while creating a unique, engaging brand personality.

🚀Key Performance Indicators (KPIs)
As a Social Media Growth Hacker, you will be primarily responsible for improving two critical metrics:
1. Branded search traffic
2. Social media referral traffic

Your strategies and content should be designed to consistently improve these KPIs while building a strong, recognizable brand voice.

🚀Key Responsibilities
 Develop and execute two distinct types of content strategies:
1. SEO-optimized content for LinkedIn and Reddit, leveraging AI and keyword research
2. Engaging, potentially viral content for various social media platforms, creating a unique brand personality around property and arrest records

- Create and manage large-scale social media campaigns across LinkedIn, Reddit, Facebook, Twitter, and potentially Instagram, all centered around property and arrest records (daily/multiple posts per day)
- Develop a distinct, potentially edgy brand voice that stands out in the crowded social media landscape while remaining appropriate for our industry
- Utilize AI, automation tools, and other software to create and manage long-term engagement campaigns at scale, ensuring consistent linking to our core content
- Actively engage with our audience across platforms, building a community interested in property and arrest records, similar to how ZillowGoneWild has built a community around unique property listings
- Identify and interact with potential audience members on other accounts/platforms to build our following and brand recognition (build referral traffic through appropriate link sharing + community building)
- Research and replicate proven models of social media success, adapting them to our unique content focus
- Report on progress of KPIs and continuously optimize strategies based on performance data

About you

🚀What We're Looking For
We want someone who can expertly balance creating SEO-optimized content with highly engaging, viral content while developing a unique brand voice. You should be able to demonstrate expertise in improving branded search traffic and social media referral traffic, with a particular focus on strategies that can dramatically increase these KPIs for our property and arrest records pages.

We're looking for the kind of person who can find innovative ways to make property and arrest records as interesting and shareable on social media as ZillowGoneWild has made unusual property listings, or as Slim Jim has made their brand persona and memes. You should be comfortable using AI tools and keyword research to inform your content strategy, ensuring that all content naturally leads users back to our core offerings while maintaining an engaging brand personality.

We're open to unconventional and innovative approaches that can deliver measurable improvements in our KPIs while creating a strong, recognizable brand presence. Think along the lines of how Wendy's has created a sassy, memorable persona on Twitter, but applied to our specific focus on property and arrest records.

🚀Required Skills & Experience
- Proven track record of improving branded search traffic and social media referral traffic
- Expert in creating SEO-optimized content, with proficiency in using AI tools and conducting keyword research
- Experience in creating viral or highly engaging content, memes, etc, across multiple platforms, with the ability to make seemingly dry topics interesting and shareable
- Strong understanding of social media analytics and ability to derive actionable insights
- Expert-level proficiency in using AI, automation tools, and other software for content creation and campaign management at scale
- Excellent written and verbal communication skills, with the ability to craft a unique brand voice and adapt tone for different platforms while maintaining relevance to property and arrest records
- Self-starter with the ability to work independently, take ownership, and drive projects from conception to execution

🚀Desired Attributes
- Relentless work ethic and commitment to achieving exceptional results in KPIs
- Creative thinker with the ability to generate both SEO-optimized and viral ideas around property and arrest records
- Talent for developing a unique, engaging brand personality that can stand out on social media
- Data-driven approach to strategy development and optimization
- Adaptable and quick to learn new platforms, tools, and trends
- Comfortable with rapid experimentation, iterative improvement, and scaling successful strategies
- Strong project management skills with the ability to juggle multiple campaigns simultaneously
- Natural networker who can identify and engage/comment/post with potential audience members interested in property and arrest records across various platforms

What's in it for you?

🚀Benefits & Growth Opportunities
- Opportunity to shape and lead our social media strategy and brand personality in a unique niche
- Room for professional growth and increased responsibilities based on performance
- After 3 months, eligibility to get paid to take courses that can enhance your skills

🚀Hours/Holidays
- 40 hours per week (Monday-Friday, must have at least 4 hours overlap with New York time per day)
- Weekly team meetings

Holidays: 10 paid per year
- After 60 days: 2 total accrued
- After 90 days: 4 total accrued
- After 120 days: 6 total accrued
- After 150 days: 10 total accrued

If you're a creative, data-driven social media expert with a track record of improving branded search traffic and social media referral traffic at scale, and you're excited by the challenge of making property and arrest records content both SEO-friendly and viral while creating an engaging brand personality, we want to hear from you. We're looking for someone who can bring fresh ideas and strategies to take our social media presence to the next level, and who's ready to fully own this crucial aspect of our business.

How to apply?

If you are interested in this position, please click apply and complete the application and brief case study. Successfully complete this case study and we will contact you for an interview.